I find the friction on your website that’s making customers leave. Then I fix it.

Hey, I’m Dave Bloom: independent UX designer, developer, copywriter, and strategist with 14 years in the web game.

In a nutshell, I’m an ‘hourly hired gun’ that businesses bring in to audit their site’s product/service offerings, identify roadblocks that are scaring visitors off, craft the fixes, implement them, and show the fixes working.

Can you relate?

Designing and launching a website is exhausting, time consuming, and it’s definitely not cheap.

Maybe you spent your whole website budget on just getting the thing live on the internet.

Maybe your web dev installed Google Analytics, but the thought of doing usability testing, heuristic evaluations, tracking button clicks, page scrolls, and user journeys, and monitoring screen recordings is so boring that you barely made it to the end of this sentence.

That’s the kind of stuff I feast on, because it’s the difference between a site that’s just up and a site that’s actually doing what it’s supposed to do: bring in revenue.

Most sites are quietly losing people to roadblocks that go completely unnoticed. Each one is a leak in your revenue.

I study the small, overlooked details that make or break a user’s decision to stay or leave.

I’ve documented these patterns in my Field Notes: the common ways websites fail and how to actually fix them.